Our Materials


What we're made of 

Gold Plated

After significant investment, testing, and training we have upgraded our NUCERY HQ to include a gold-plating lab.
We are thrilled to take our jewelry to the next level with high-quality, long-lasting gold-plated collections. Each style matches our signature brass color and tone. Gold-plating jewelry provides a more premium product with reduced tarnish rate and longer wearability without needing to polish.
Our gold products are 24k gold plated brass.

Brass

Brass is a metal alloy comprised of copper and zinc. Known for its malleable durability, brass has been used for centuries — the first example of brass jewelry dates from ancient Rome.

An affordable alternative to gold, brass allows us to produce statement pieces that have a luxurious look and feel at accessible prices.

Our favorite part? Aside from how good it looks, brass is sustainable. Today almost 90% of all brass in the world is recycled. We give materials new life by using materials acquired from local markets and vendors.

Silver

Our silver is created from recycled brass that is chrome-plated for a silver-colored finish. It’s extra shiny, ultra-modern and tarnish resistant. During the electroplating process, we re-use the water for maximum efficiency.

Care

        • Plated pieces can be prone to oxidation if not properly taken care of. You can use a polishing cloth to restore your piece's shine and make your beautiful gold plated jewelry look as new.
        • Use a soft cloth to clean your silver piece. To minimize scratches and other damages, store your piece in the pouch that we provided or in a separate compartment in your jewelry box.